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Assortment

HIGH-QUALITY FOOD FOR EVERYONE

We deliver high quality and safety in our products. To do so, for instance, we regularly review and improve our recipes and product range. By reducing sugar and salt in our products, we support consumers in making healthy choices. We also choose to use certified, sustainable raw materials in our production.

THE SAME CONSUMPTION, BUT WITH LESS SUGAR AND SALT

We always aim for satisfied consumers. For us, this also includes a belief that conscious nutrition and enjoyment go hand in hand. Therefore we have set ourselves ambitious targets for reducing the sugar and salt content of our products, and have already made some great progress.

OUR GOALS IN THE “ASSORTMENT” FIELD OF ACTION

goal assortment
goal assortment
to reduce the average sugar content per litre of beverage sold by approximately 30 percent. We achieved this goal at the end of the 2022 fiscal year.
to reduce the average salt content per kilogram of baked goods sold by approximately 30 percent. We achieved this goal at the end of the 2022 fiscal year.
goal assortment
goal assortment
to reduce the average sugar content per litre of beverage sold by approximately 30 percent. We achieved this goal at the end of the 2022 fiscal year.
to reduce the average salt content per kilogram of baked goods sold by approximately 30 percent. We achieved this goal at the end of the 2022 fiscal year.
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Kong Strong sugar free
Chia Brötchen
Nutrition

LESS SUGAR

Just like smell and texture, taste is a habit that can be learned. Many years ago, we began to introduce consumers to a less sweet taste in our beverages. Since 2015, we have been working on gradually reducing the sugar content per litre in our drinks by continuously adapting our recipes.

Nutrition

LESS SUGAR

Our assortment also includes a wide variety of reduced-sugar and sugar-free beverages. New alternatives are being added every year to complement our range of classic soft drinks.

Nutrition

LESS SALT

In recent years, we have managed to reduce the amount of salt used in our breads and rolls in particular. We continuously review and optimise our recipes. Today, for example, our crusty bread contains 40 percent less salt than in 2015. We reduced the salt content in our wheat rolls by more than 30 percent.

DELICIOUS AND HEALTHY

We have managed to reduce the content of both sugar and salt in our beverages and baked goods by around 30 percent. However, we want to do much more. Every day, we are investing in the health, safety and satisfaction of our consumers and working on an even wider range of products for ensuring a balanced diet.

LEARN MORE ABOUT CONSCIOUS NUTRITION

SUSTAINABLE AND CERTIFIED

The use of sustainable raw materials is another important aspect of our responsibility as a food producer. Where possible and economically feasible, we use certified, sustainable and fairly traded raw materials to promote high social and environmental standards in our supply chain.

LEARN MORE ABOUT SUSTAINABLE RAW MATERIALS